Erin Colasacco

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Art Direction / Brand Campaign

dpHue ~ Sephora Launch

Spring 2016
Introducing dpHUE, the disruptive brand that puts salon quality results in the hands of busy women. From professional kits that let you touch up your roots wherever, whenever to a revolutionary rinse that harnesses the power of apple cider vinegar. This digital brand campaign supported this start-up’s national launch at ULTA Beauty and on, where the product sold out in two days. 

Directed by Joe Turner Lin