Art Direction / Brand Campaign
dpHue ~ Sephora Launch
Spring 2016
Introducing dpHUE, the disruptive brand that puts salon quality results in the hands of busy women. From professional kits that let you touch up your roots wherever, whenever to a revolutionary rinse that harnesses the power of apple cider vinegar. This digital brand campaign supported this start-up’s national launch at ULTA Beauty and on Sephora.com, where the product sold out in two days.
Directed by Joe Turner Lin
Directed by Joe Turner Lin
