2019 - 2020
I created Artum Paper Co., a greeting card line with the intention of “celebrating life's insecuriosities”. From concept to execution, I formed the idea, business plan, name, tagline, logo, brand identity, packaging, social media strategy/content, and product photography.
In three months time, the line had been picked up by 8+ boutiques across the country, including The Minneapolis Institute of Art.
Due to the global pandemic, I closed my digital shop. It was a beautiful, fun, creative project that will inform future endeavors. Big Thank You to my printing partner Brian at Dick & Jane Letterpress, and Maddy Harkness and Allie Gehan for their hilarious Google search contributions.
In three months time, the line had been picked up by 8+ boutiques across the country, including The Minneapolis Institute of Art.
Due to the global pandemic, I closed my digital shop. It was a beautiful, fun, creative project that will inform future endeavors. Big Thank You to my printing partner Brian at Dick & Jane Letterpress, and Maddy Harkness and Allie Gehan for their hilarious Google search contributions.
![](https://freight.cargo.site/t/original/i/a36180f8952cf01f996340249ff759ad10579c079e2dc4c014a23294bb775706/APC_Wide_Image_Logo.jpg)
![](https://freight.cargo.site/t/original/i/e61bf9396c287927a0e218d9a23380525b27304d525fff09d290d1f65bb0c345/APC_Tall_Image_CardPile02.jpg)
![](https://freight.cargo.site/t/original/i/55064e4b9cad54313b3db838442e6aef54165c729d9a5828342c8a696e7b845d/APC_Tall_Image_ThankU.jpg)
![](https://freight.cargo.site/t/original/i/83ed49fa0b85ec862cb3e5f191c46d046ee00e602757f866bc6e70933ae63e37/APC_Wide_Image_BusinessCards.jpg)
![](https://freight.cargo.site/t/original/i/350d94eb826683b889b33021635f83f1d3d3808f1c0007b1c54324e3fe668b57/APC_Tall_Image_CardPile03.jpg)
![](https://freight.cargo.site/t/original/i/154a9806416dcdfc29529732ae2b1847e2417be8a0db993cc14290e5a8da7df5/APC_Tall_Image_Incogneato.jpg)
![](https://freight.cargo.site/t/original/i/894e533500cb84e4d266599b84d19ceda231da92f4ee2ab73d80d9b80ad6cf8c/APC_Wide_Image_QuarantineSpecial.jpg)
![](https://freight.cargo.site/t/original/i/5671ff74ce386df302a8bef3fad58e4a161e3661ce5a74b0ca4971b9308d49c9/APC_Wide_Image_Website02.jpg)
![](https://freight.cargo.site/t/original/i/b2470f9cb495ddc7373f591260a2ce8157a5fb5ce78949857eb7e9a19d97571a/APC_Wide_Image_Website01.jpg)
![](https://freight.cargo.site/t/original/i/073f5de32c3f44feb19279928c4c943bc5d25ab90690a13ecacf9fde99078b01/APC_Wide_Image_Website03.jpg)
![](https://freight.cargo.site/t/original/i/c3d04c9cd5cac88cf450084e0123504c805d915269b153dffe76dd297c501512/APC_Social_Image_03.jpg)
![](https://freight.cargo.site/t/original/i/e25527942a4f72c80bfa2bd544463fa7e84bb64f89ca3dca06cf47fc326cc227/APC_Social_Image_01.jpg)
![](https://freight.cargo.site/t/original/i/c7c3e129d489e0c214ad94343fa616e953d4848eb964f68e4ee13eb5418eaebc/APC_Social_Image_02.jpg)