Erin Colasacco

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Creative Direction / Branding

Artum Paper Co. ~ Celebrating Insecuriosity

2019 - 2020
I created Artum Paper Co., a greeting card line with the intention of “celebrating life's insecuriosities”. From concept to execution, I formed the idea, business plan, name, tagline, logo, brand identity, packaging, social media strategy/content, and product photography.

In three months time, the line had been picked up by 8+ boutiques across the country, including The Minneapolis Institute of Art.

Due to the global pandemic, I closed my digital shop. It was a beautiful, fun, creative project that will inform future endeavors. Big Thank You to my printing partner Brian at Dick & Jane Letterpress, and Maddy Harkness and Allie Gehan for their hilarious Google search contributions.