Art Direction / Global Campaign
Président ~ Life Well Paired
Spring 2017
This spring seasonal campaign was a continuation of Président’s successful collaboration with James Beard award-winning chef, Gavin Kaysen. The “Life Well Paired” campaign positioned the brand as a category leader with relevant and trend-setting recipes and education tied to seasonal ingredients. A refreshed, elevated visual approach paid “fromage” (lol)...rather, homage to the brand’s unique European heritage.
Project Details: I led Président’s marketing team in the vision for this shoot, proposing elevating their imagery from a dated commercial look to a more modern editorial style. This included very detailed mock-ups of what the images would look like, as well as all support during post-production with retouching and layouts. Overall creative direction by Hans Hansen.
Photography by Eliesa Johnson
Project Details: I led Président’s marketing team in the vision for this shoot, proposing elevating their imagery from a dated commercial look to a more modern editorial style. This included very detailed mock-ups of what the images would look like, as well as all support during post-production with retouching and layouts. Overall creative direction by Hans Hansen.
Photography by Eliesa Johnson
![](https://freight.cargo.site/t/original/i/8ad65911feb60bb9a8a9c6bd1a69a47b47cb1994f0c8bc81d6b0af52065c68c6/President_TCB_Sliders_Formal.jpg)
![](https://freight.cargo.site/t/original/i/a5c8db700fd604a1d6500c59e3e9efa2125edd142871c973b2a18d2560efaa30/President_Tall_Image_Sliders.jpg)
![](https://freight.cargo.site/t/original/i/27d55cc8d83b0eea33c17a88f6f8d6262c2e3aeb77d99b279bd99edc01c63c20/President_Tall_Image_Gavin.jpg)
![](https://freight.cargo.site/t/original/i/5f5ac7e067faab4ad3d7638e3ef005202b41f986cf1d900db2ac971bf8ff3e74/President_Tall_Image_Brie.jpg)
![](https://freight.cargo.site/t/original/i/b9179768c05bf9ae130e070bba0acc237d73d2394fdd0ac2ae8e11893471090d/President_PrintMockup.jpg)
![](https://freight.cargo.site/t/original/i/b837ae7de2773e9dcb9acb9125acb4cedab1d18e22d6837905efb91d01864e96/President_Tall_Image_Buttercream.jpg)
![](https://freight.cargo.site/t/original/i/1cbb6dd9da4d7d0e47b08e7c0c6f72dcdcd7874dee35dedff8c291d918856d68/President_Tall_Image_TCB_Plate.jpg)
![](https://freight.cargo.site/t/original/i/f3947ae5e423715aec15c410359ff1415592e22bc57f36d1fb1a08e2836a18f8/President_TastewaPro.jpg)
![](https://freight.cargo.site/t/original/i/c5f57f6dbed22fc22134c7b54ae39add5be1caf6f365f6e5fb9cd6f910be1e05/President_TastewaPro_01.jpg)
![](https://freight.cargo.site/t/original/i/9188796287b54349bfd28b06cce27b3b1f528e102c98d4f70c178f22a70b13a2/President_TastewaPro_02.jpg)
![](https://freight.cargo.site/t/original/i/0073f720cd99dbf2833f73a7a8425f7c006dc4a8e6c67d9cc800664aa4332631/President_TastewaPro_03.jpg)
![](https://freight.cargo.site/t/original/i/00186e02e294ad4de00ff58cc698ba3a9ddf7f89c4869aea99dadc4820805fdb/President_Website_Image.jpg)
![](https://freight.cargo.site/t/original/i/31a759182f993bcdc1c48205c8a0e5fdf352a9765c40eb9a0c3f581808255b35/President_Social_Image_04.jpg)
![](https://freight.cargo.site/t/original/i/15b2d9edbef23bbfc6e4b5d67aa97955bf0643868222edc4378d40c47f7dd343/President_Social_Image02.jpg)
![](https://freight.cargo.site/t/original/i/3c187cea55601dc5773f2a7640af94f3c8e48dc144045ff6263c00b6c890481b/President_Social_Image01.jpg)
![](https://freight.cargo.site/t/original/i/5402dc1dc5429066de6fcff510bee51ae48dbb774b50a85ed35710cf96acbb0f/President_Wide_Image_BTS.jpg)
Running a calm set at Spoon & Stable.