Erin Colasacco

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Art Direction / Global Campaign

Président ~ Life Well Paired

Spring 2017
This spring seasonal campaign was a continuation of Président’s successful collaboration with James Beard award-winning chef, Gavin Kaysen. The “Life Well Paired” campaign positioned the brand as a category leader with relevant and trend-setting recipes and education tied to seasonal ingredients. A refreshed, elevated visual approach paid “fromage” (lol)...rather, homage to the brand’s unique European heritage. 

Project Details: I led Président’s marketing team in the vision for this shoot, proposing elevating their imagery from a dated commercial look to a more modern editorial style. This included very detailed mock-ups of what the images would look like, as well as all support during post-production with retouching and layouts. Overall creative direction by Hans Hansen.
Photography by Eliesa Johnson

Running a calm set at Spoon & Stable.