Creative Direction
Amazon Listings ~ Assorted Clients
2020-2022
Too many Amazon brands look and sound exactly the same. As a Creative Director for Mindful Goods, we set the standard for scroll-stopping content. I worked on behalf of many CPG clients to create custom imagery, snappy and smart copy, and elevated design details that set them apart from the competition in a crowded marketplace.
Project Details: My work included providing tight creative briefs, concepts and inspiration for a team of designers, planning and executing photoshoots in partnership with soona, and overall managing client relationships and design revisions through multiple rounds of feedback.
Project Details: My work included providing tight creative briefs, concepts and inspiration for a team of designers, planning and executing photoshoots in partnership with soona, and overall managing client relationships and design revisions through multiple rounds of feedback.
