Erin Colasacco

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Creative Direction / Branding

Poetry Unbound ~ Podcast Identity

Fall 2019
In January of 2020, The On Being Project launched a new poetry podcast feat. poet, Pádraig Ó Tuama. (Try saying that 5x fast.)

Prior to launch, I crafted the Poetry Unbound branding from the ground up, including the final name, as well as creating the visual identity. Work included a mix of custom photography and stock to create collages representative of the themes in each piece of poetry. A photoshoot with Pádraig supported the launch of the podcast and subsequent press.

Photography by Trevor Brady

At the height of the pandemic lockdown, we gathered some of our closest friends to read and share their interpretations on a piece of poetry in Pádraig’s style (sans Irish accent) via Instagram Live. The reflections were posted daily throughout the entirety of National Poetry Month (April 2020). 

Friends (and participants) included the likes of Darnell Moore, Sharon Salzberg, Jerry Colonna, Naomi Shihab Nye, Eve Ensler, Ocean Vuong, Parker Palmer, Marilyn Nelson, Krista Tippett, Maria Popova, Jericho Brown, Richard Blanco and Omid Safi.