Vital Proteins
Led the visual concepting and art direction for the Vital Proteins Plant Protein launch, setting a cohesive and modern aesthetic that resonated across ecommerce, retail, and social platforms.
Partnered cross-functionally with brand, marketing, social and ecommerce teams to ensure creative strategies were aligned and optimized across DTC, Amazon, and key retail partners like Whole Foods.
Launched modular visual assets enabling flexible, evergreen campaigns and seasonal refreshes to keep the brand top-of-mind throughout the year.
Drove early traction in a competitive plant-protein market. After the introduction of collagen‑infused protein blends targeted at Gen Z beauty-conscious shoppers, Vital Proteins saw a 16% sales increase, showcasing the value of creative‑led product innovation.
Digital Assets for Website, Social, Email & Peformance Marketing
TikTok Ads (Sound on to see how we tapped into relevant audio trends at the time to create content that was aligned with the time of campaign launch.)
Art Direction & Raw Assets
production team: vital proteins
Creative Director: josh leutz
copywriter: madeline harkness