Vital Proteins
I was responsible for photo and video production, retouching and final designs to create campaign assets that blended aspirational storytelling with clear product benefits, resonating especially with plant-based consumers. Partnering with brand, marketing, social, and ecommerce teams, I ensured creative strategies were aligned across DTC, Amazon, and retail partners like Whole Foods. I introduced modular visual assets that kept campaigns flexible and fresh throughout the year, driving early traction in the competitive plant-protein space.
Digital Assets for Website, Social, Email & Peformance Marketing
TikTok Ads (Sound on to see how we tapped into relevant audio trends at the time to create content that was aligned with the time of campaign launch.)
Art Direction & Raw Assets
production team: vital proteins
Creative Director: josh leutz
copywriter: madeline harkness