Hi! I’m Erin.
Welcome to my 
digital stoop.




I’m a Creative Lead based in Minneapolis, MN, specializing in design and art direction grounded in strategic thinking. With 15+ years experience as a Senior Art Director and Creative Director, I’m currently an independent creative.

People say I have a knack for adapting my elevated aesthetic across brands, excelling at crafting a vision and bringing it to life through design and distinctive art direction. I’m particularly drawn to retail and media brands, where I can combine my background in advertising, editorial storytelling, and curation. I aim to leave every brand more elevated than I found it.

I’m skilled in creating and executing integrated campaigns, design, art direction, production, digital and performance marketing, visuals for retail environments, and social content. All with a healthy dose of wit.

I’ve collaborated with Minneapolis-based agencies, local businesses, national retailers, and Peabody Award-winning media companies. Along the way, I’ve received press, recognition and awards from Communication Arts, The Webby’s The Drum, and Adweek.

I like attempting to surf, spending time with my twin girls, and discussing reality television with the seriousness it deserves as an important cultural artifact of our times.