Target
Balanced design-forward creativity with strategic retail objectives, helping elevate the look and feel of core categories while reinforcing Target’s reputation for accessible style.
Created visual concepts and content strategies that brought each brand’s unique positioning to life.
Directed photo and video shoots for seasonal collections, generating content used across Target.com, social, email, and signage to drive engagement and conversion.
Collaborated with cross-functional teams—merchandising, packaging, and marketing—to ensure creative consistency across touch points and product categories.
Contributed to the continued success and growth of these brands by delivering fresh, cohesive storytelling that supported both customer acquisition and brand loyalty.
Photo Art Direction
Summer Seasonal Campaigns & Digital Experiences
Evergreen Page Experiences
Photographers: Dane Tashima, Jimmy Eagle, Josh Grubbs, Ryan Dyer, Alpha Smoot
Stylists: Jocelyn Kracke, Melanie Haroldson, Maren Anderson, Mickie Clark, Libby Marshall, PAM MORRIS
ACDs: Liz Korby, Amy eian
PRODUCERS: ANDI PEPIN, ERIN REPESH
Client: Target