Target
.com
Led art direction for Threshold, Room Essentials, and Brightroom, helping shape the visual identities of Target’s core owned brands across digital and e-commerce. Developed creative concepts and content strategies that brought each brand’s personality to life, and directed photo and video shoots for seasonal collections, producing content used on Target.com, social, email, and in-store signage. Worked closely with merchandising, packaging, and marketing partners to keep the look and feel consistent across every touch point, while delivering fresh, cohesive storytelling that drove engagement, supported growth, and built long-term brand loyalty.
Fall Campaigns & Digital Experiences
Summer Campaigns & Digital Experiences
Room Essentials Rebrand
Rug Buying Guide
Seasonal Experiences & Content
Photographers: Dane Tashima, Jimmy Eagle, Josh Grubbs, Ryan Dyer, Alpha Smoot
Stylists: Jocelyn Kracke, Melanie Haroldson, Maren Anderson, Mickie Clark, Libby Marshall, PAM MORRIS
ACDs: Liz Korby, Amy eian
PRODUCERS: ANDI PEPIN, ERIN REPESH
Client: Target