Target
Circle Week
The challenge was to translate the campaign’s promotional message into an editorial yet elevated storytelling approach for Apparel & Accessories (A&A).
My role included developing creative storyboards for both photo and video production, overseeing casting, retouching, and edit, and ensuring campaign deliverables blended aspirational lifestyle imagery with clear promotional messaging, maintaining Target’s brand tone across digital and social platforms. What started as a simple Pinterest deliverable quickly became a set of assets used across the website, email, social media and out-of-home, including Times Square. This work contributed to the highest engagement by Circle Week members in promotional history.
Art Direction & Raw Assets
Client: Target
Photographer & DIRECTOR: Julia Johnson
Stylist: Anthanasia Nichols
H/MU: Fatima OLIVE
EDIT: W2 FiLMS
ACD: JESSIE REAGAN