Fossil
photo Art Direction, Seasonal Campaign
Calling all curious – welcome to Camp Fossil! Our global campaign told the story of being ready for anything, dressing to impress, and letting curiosity lead the way. I led Fossil’s team in the creation of 36 unique concept images, guiding the casting, styling, props, and camp vibes. Capture included all assets needed for in-store, catalog, web, and social.
Photographer: Coliena Rentmeester
Stylist: Jerry Schwartz
Creative Director: Courtney Vincent
Agency: Peterson milla hooks