dpHUE


Led art direction for dpHUE Sephora/Ulta Beauty product launch campaign, producing elevated, conversion-driven assets across digital, social, and retail. I led visual direction for dpHUE during a pivotal growth phase, elevating the brand to resonate with a prestige beauty audience. I developed and executed the launch campaigns for the brand’s debut at Sephora and Ulta Beauty, aligning creative across digital, social, and retail. I also crafted a cohesive brand story for hero products like ACV Rinse and the Root Touch-Up Kit, ensuring consistency across paid media, organic content, and ecommerce. These efforts contributed to a sold-out launch on Sephora.com within 48 hours and strengthened dpHUE’s identity in a saturated beauty market, boosting visibility and consumer engagement.


ACV :30 Ad Spot




Digital & Social







Root Touch-Up Kits :30 Ad Spot



:60 YouTube How-To Video




Social & Digital