dpHUE


Led art direction for dpHUE Sephora/Ulta Beauty product launch campaign, producing elevated, conversion-driven assets across digital, social, and retail.Led visual direction for dpHUE during a high-growth phase, focusing on elevating the brand for a prestige beauty audience.

Developed and executed the launch campaign for dpHUE’s debut at Sephora and Ulta Beauty, aligning creative across digital, social, and retail.

Built a cohesive brand story for ACV Rinse and Root Touch-Up Kit that spanned paid media, organic content, and ecommerce touchpoints.

Contributed to a sold-out launch on Sephora.com within 48 hours, driven by strong visual storytelling and cross-channel consistency.

Strengthened dpHUE’s brand identity to compete in a saturated beauty market, increasing visibility and consumer engagement.


Apple Cider Vinegar Hair Rinse

:30 Ad Spot




Digital & Social






Root Touch-Up Kits

:30 Ad Spot



:60 YouTube How-To Video




Social & Digital





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