dpHUE
Led art direction for dpHUE Sephora/Ulta Beauty product launch campaign, producing elevated, conversion-driven assets across digital, social, and retail.
Developed and executed the launch campaign for dpHUE’s debut at Sephora and Ulta Beauty, aligning creative across digital, social, and retail.
Built a cohesive brand story for ACV Rinse and Root Touch-Up Kit that spanned paid media, organic content, and ecommerce touchpoints.
Contributed to a sold-out launch on Sephora.com within 48 hours, driven by strong visual storytelling and cross-channel consistency.
Strengthened dpHUE’s brand identity to compete in a saturated beauty market, increasing visibility and consumer engagement.
Apple Cider Vinegar Hair Rinse
:30 Ad SpotDigital & Social
Root Touch-Up Kits
:30 Ad Spot:60 YouTube How-To Video
Social & Digital