Burt’s Bees
Squeezie
Launch

I led creative concept development and photo and video pre-production for the digital and social launch of Burt’s Bees Squeezie, the brand’s long-awaited tinted and untinted balms in a squeeze format.

Building on Burt’s Bees’ refreshed, sensory-led visual direction, the creative paired rich balm textures, vibrant ingredients and playful compositions with aspirational lifestyle imagery. The approach highlighted the product’s flavor, color and sensorial appeal while keeping it central to every concept.

The launch spanned digital advertising, product and lifestyle photography, TikTok and Instagram content, and a New York City PR activation. Together, the work created a cohesive introduction to Squeezie that balanced elevated beauty imagery with an expressive, social spirit.








Client: BURTS BEES
AGENCY: 3 MAD FISH
CCO: REID MILLER
CREATIVE DIRECTION: TANYA WILSON, ELYSIA BERMAN
WRITING: CHLOE PUERTas MADDY HARKNESS
PR: AUTUMN
EVENT CONTENT CREATION: JULIENNE GREEN
PRODUCTION: ALANA WALSH, PLAIN SIGHT, KATIE THOMPSON
EDIT: SHRIMP

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