American Standard


Developed the "Porcelain Valley" concept, positioning American Standard as an industry innovator and giving the brand a culturally relevant, tech-forward voice. 
Launched a multi-platform campaign starting with a :30 national TV spot, expanding into a full-scale brand initiative (because the CMO loved it so much).

Wrote and directed a Steve Jobs-style product demo, making complex product innovation feel aspirational, entertaining and consumer-friendly.

Concepted and produced TV, print, social, and video assets that modernized the brand’s aesthetic and tone across multiple platforms.

Designed internal swag and launch collateral to generate excitement at HQ and reinforce the campaign narrative.

Successfully shifted brand perception from heritage trade brand to forward-thinking lifestyle innovator, connecting with a younger consumer base.


Porcelain Valley Brand Film


VorMax Plus TV Spot



Beale Faucet Digital Short



VorMax Plus Launch / Demo Film



Spectra Showerhead Digital Short



Print Ads




People Noticed





Director: the normann brothers
Creative director: hans hansen
copywriter: janelle erickson
Agency: solve