American Standard
Developed the "Porcelain Valley" concept, positioning American Standard as an industry innovator and giving the brand a culturally relevant, tech-forward voice.
Wrote and directed a Steve Jobs-style product demo, making complex product innovation feel aspirational, entertaining and consumer-friendly.
Concepted and produced TV, print, social, and video assets that modernized the brand’s aesthetic and tone across multiple platforms.
Designed internal swag and launch collateral to generate excitement at HQ and reinforce the campaign narrative.
Successfully shifted brand perception from heritage trade brand to forward-thinking lifestyle innovator, connecting with a younger consumer base.
Porcelain Valley Brand Film
VorMax Plus TV Spot
Beale Faucet Digital Short
VorMax Plus Launch / Demo Film
Spectra Showerhead Digital Short
Print Ads
People Noticed
Director: the normann brothers
Creative director: hans hansen
copywriter: janelle erickson
Agency: solve