American Standard
Photo Art Direction, brand Campaign
American Standard, a leader in bathroom and kitchen fixtures, was launching a groundbreaking self-cleaning toilet—think of it as a "unicorn." We introduced "Porcelain Valley," where their most innovative products are developed, tested, and launched. This new brand platform positioned American Standard as a tech leader in the category, giving them a fresh voice to connect with younger consumers. What started as a :30 TV spot grew into a full campaign with a manifesto, a Steve Jobs-style demo video, TV spots, print ads, social videos, and even swag to promote the concept internally at HQ.
Director: the normann brothers
Creative director: hans hansen
copywriter: janelle erickson
Agency: solve