American Standard
Developed the "Porcelain Valley" concept, positioning American Standard as an industry innovator and giving the brand a culturally relevant, tech-forward voice. I launched a multi-platform campaign that began with a :30 national TV spot and expanded into a full-scale brand initiative after receiving strong support from the CMO. We created a Steve Jobs–style product demo that made complex innovation feel aspirational, entertaining, and consumer-friendly, while concepting and producing TV, print, social, and video assets to modernize the brand’s aesthetic and tone. To build momentum internally, I designed swag and launch collateral that reinforced the campaign narrative at HQ. The work successfully shifted brand perception from a heritage trade brand to a forward-thinking lifestyle innovator, resonating with a younger consumer base.
Porcelain Valley Brand Film
VorMax Plus TV Spot
Beale Faucet Digital Short
VorMax Plus Launch / Demo Film
Spectra Showerhead Digital Short
Print Ads
Director: the normann brothers
Creative director: hans hansen
copywriter: janelle erickson
Agency: solve