Art Direction / Global Campaign
Fossil ~ Calling All Curious
Fall 2016
Calling all curious minds. You’re invited to spend this fall at Camp Fossil. This global, omni-channel campaign told Fossil’s seasonal product story of arriving equipped for anything, obeying the (best) dressed code and following curiosity down every rabbit hole in sight. Scout's Honor.
Project Details: I led Fossil’s internal team in developing 36 (!) distinct concept images that told editorial and product stories throughout the fall. I was lead Art Director on set, guiding styling, props, and the overall look and feel of the season, while also making sure we captured what we needed for in-store, catalog, web, and social assets. Overall creative direction by Courtney Vincent.Photography by Coliena Rentmeester
Project Details: I led Fossil’s internal team in developing 36 (!) distinct concept images that told editorial and product stories throughout the fall. I was lead Art Director on set, guiding styling, props, and the overall look and feel of the season, while also making sure we captured what we needed for in-store, catalog, web, and social assets. Overall creative direction by Courtney Vincent.Photography by Coliena Rentmeester
